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Search engine optimization (SEO)


Background information: Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. Read more at http://en.wikipedia.org/wiki/Search_engine_optimization.

Tiki functions

Encouraging search engines to fully index your site is somewhat of an 'art' rather than a 'science' since the processes used by the search engines are not usually published and they can change from time to time, typically to stop web site owners from 'gaming' the system to get an unfair index position.

The bottom line is that the only certain way to get a good index position is to have a site with extensive content that is interesting enough for other websites to cross reference it.

However, Tiki does provide a growing list of tools that automate or make easier the management of key aspects of a site that 'help' the indexing processes, as follows:

Meta Tags

  • The Meta Tags admin pagae is the first place to start where:
    • Universal keywords (i.e., those applied to every page) can be entered or, more usefully,
    • Tags (freetags) applied to individual pages can also be applied as keyword meta tags to the page
    • A universal description meta tag can be defined - but Google, for example, will flag the multiple use of the same description as bad practice, so it is recommended that you also use
    • The option to use the wiki page description as the description meta tag — which obviously takes some effort but is better than applying a default to every page.
    • Where possible, Tiki offers the possibility to use Multi-lingual Meta Tags that enhance the quality of the results per available language of the Tiki.
  • Automated description meta tags are applied to:
    • Blogs using the blog name text
    • Blog posts using a concatenation of the post title and the blog name
  • Automating the alt tag for images (increasingly important for indexing images) when using the IMG plugin
    • If a specific alt tag is set in the IMG plugin this is used as the first preference, but if not set
    • If some specific text is provided as a caption using the 'desc' parameter in the IMG plugin, then this is used as the alt tag as a second preference, but if not set
    • The description field applied when the image was loaded into a File Gallery is used, or if this is not set then
    • The alt tag defaults to "Image"
  • Canonical link element (activated by default)

Site maps

See SiteMap

Tips

  • Turn error messages off to anonymous (as useless text is indexed)

For search engine friendly URLs, see: Apache Clean URLs
Also related: Meta Elements Canonical link element

Alias





doc.tiki.org

Get Started

Admin Guide User Guide

Keywords

Keywords serve as "hubs" for navigation within the Tiki documentation. They correspond to development keywords (bug reports and feature requests):

Accessibility (WAI and 508)
Accounting
Articles and Submissions
Backlinks
Banners
Batch
BigBlueButton audio/video/chat/screensharing
Blog
Bookmark
Browser Compatibility
Link Cache
Calendar
Category
Chat
Clean URLs
Comments
Communication Center
Compression (gzip)
Contacts (Address Book)
Contact us
Content Templates
Contribution
Cookie
Copyright
Credit
Custom Home and Group Home Page
Date and Time
Debugger Console
Directory of hyperlinks
Documentation link from Tiki to doc.tiki.org (Help System)
Docs
Draw
Dynamic Content
Dynamic Variable
External Authentication
FAQ
Featured links
File Gallery
Forum
Friendship Network (Community)
Gmap Google maps
Groups
Hotword
HTML Page
i18n (Multilingual, l10n)
Image Gallery
Import-Export
Install
Integrator
Interoperability
Inter-User Messages
InterTiki
Kaltura video management
Karma
Live Support
Login
Logs (system & action)
Look and Feel
Mail-in
Map with Mapserver
Menu
Meta Elements
Mobile Tiki and Voice Tiki
Module
MultiTiki
MyTiki
Newsletter
Notepad
Payment
Performance Speed / Load
Permissions
Platform independence (Linux-Apache, Windows/IIS, Mac, BSD)
Polls
Profiles
Profile Manager
Report
Toolbar
Quiz
Rating
Feeds
Score
Search engine optimization
Search
Search and Replace
Security
Semantic links
Shadowbox
Shadow Layers
Share
Shopping cart
Shoutbox
Slideshow
Smiley
Social Networks
Spam protection (Anti-bot CATPCHA)
Spellcheck
Spreadsheet
Stats
Surveys
Tags
Task
Tell a Friend, alert + Social Bookmarking
TikiTests
Theme CSS & Smarty
Tiki Manager
Trackers
Transitions
User Administration including registration and banning
User Files
User Menu
Watch
WebDAV
Webmail
Web Services
Wiki History, page rename, etc
Wiki Syntax
Wiki structure (book and table of content)
Workspace
WSOD
WYSIWYCA
WYSIWYG
XMLRPC

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